The only option now on the Adobe site to download FP 12 is to click on the 'Install' button. That is, there is no longer any option to just dl an exe file and then run it to install the player. The Adobe page correctly recognizes that I'm using FF and Win7 32-bit. But when I click on the 'Install' button, there is no install activity. Instead, I'm redirected to somewhere else on the Adobe site, some generic page listing various Adobe sw IIRC.